/ Sponsoring

SSP Data GmbH · Sponsoring

Reach data engineers on the channels they read.

Sponsoring with SSP Data puts your open-source product in front of tens of thousands of data engineers, and combined with technical writing it stays visible for years. Your product is shared across at least nine of my social channels to a wide, data-centric audience.

vendor neutral · always disclosed · only products I would use

~45K
unique readers / month · ~1,500 a day
4K
newsletter subscribers
39.2K
followers · across 16 channels
4.5K
book readers / month
Past sponsors and partners

Who reads

data engineers, analytics engineers, note-takers and terminal people
Roles
Data engineers22%
Software engineers7%
Data scientists2.6%
Data analysts2.3%
Co-founders1.6%
Seniority
Senior42%
Entry32%
Director4.2%
Manager3.1%
CXO2.4%
Industries
IT services & consulting42%
Software development24%
Financial services4.6%
Banking1.9%
Business consulting1.9%

LinkedIn follower demographics, April 2025 (20.4K followers today). Top regions: Bengaluru 5.9%, Paris 3.4%, San Francisco Bay Area 2.9%, Hyderabad 2.6%, London 2.3%. A quarter work at companies with 10,000+ employees. Live traffic numbers at stats.ssp.sh.

Packages

pick one, or ask for a mix
MOST REQUESTED

Social promotion

one launch · 9 channels · rate on request
  • One genuine post about your release or product, in my words, after using it
  • LinkedIn, X, Bluesky, Substack, Mastodon, Threads, Daily.dev, Reddit, YouTube community
Inquire

Website banner

1 month · site-wide · rate on request
  • Unobtrusive text banner on every page of the blog and second brain
  • ~1,500 unique visitors a day
  • Inspired by Simon Willison's model
Inquire

Book chapter

exclusive · long-term · rate on requestInquire

Strategic partnership

12 months · two spots · rate on request
  • Partner status across blog, vault and book
  • Quarterly founder sessions, advisory access
  • First refusal on dedicated articles
Apply

Banner, book chapter and partnership are also on the services page, this page is the detail view for sponsors.

How it looks

the banner on a real article, the chapter box in the book
ssp.sh/blog/semantic-layer-duckdb/
Sponsor: Your product, one sentence, one link. yourdomain.com →
dedp.online/chapter-4-data-modeling
CHAPTER SPONSOR
CIVICAThis chapter is made freely available by CIVICA, BI & data engineering consultancy.

Past examples

what a social promotion looked like, with the actual posts
Altimate AIAltimate Code· open-source code editor for data · 2026

One launch post across eight channels, written in my voice, on a tool I had used. Read the article I wrote for them →

LinkedIn 296 reactions, 9 comments. X 90 likes, 10 replies. Bluesky 10 likes. Substack 8 likes. Plus Mastodon, Threads, Daily.dev, Reddit (Sep 2026)
GlassFlowClickHouse ETL· ClickHouse + Kafka deduplication · 2025

A technical post on stream deduplication into ClickHouse, shared on the three channels where the topic lives.

LinkedIn 98 reactions, 3 comments. X 4 likes. Bluesky 2 likes. 1 repost (Sep 2026)

Ground rules

Who fits?
Open-source and developer-first data tools, and companies that want data engineers to understand them. If I wouldn't use it, I won't promote it.
Is it disclosed?
Always. Sponsored posts and banners are marked; articles say who commissioned them. Readers trust the site because of that.
Do you write the copy?
Yes, in my words, after using the product. You review for factual accuracy, not for tone.
Can we see the numbers?
Live stats at stats.ssp.sh, and I share per-campaign results after a promotion.