Promoting Your Work

When you have a book or something you work on, you always need to promote it. Usually, no matter how good it is, it needs promotions. If you are going with a Book Publisher, e.g., for a book, they might do some, but the bulk will end up on you.

So how do you promote your work online?

For promoting my PoDE Book, what worked for me was slow, high-quality content over time. I’ve been writing online since 2015, and I’ve had a website since 2003, so when I started writing my book, I already had a larger audience. But yeah, at the end, the biggest investment is in writing quality chapters and articles.

Also, what helped me was the book Show your Work (Austin Kleon) and Steal like an artist Trilogy (Austin Kleon) (I had the Audible version of all three), where he encourages everyone to show their work, so not only when you are finished, but also during the process.

Because learning along the way is interesting too and might get you subscribers to your newsletter (always have a newsletter :). Similar to Learn in Public.

• The more you share the more you get
• Creative Writing
• On Writing

Origin: Discussion with John Wengler on LI