Out-Teach Your Competition

Sparked On Writing .

• we don’t share when others don’t have something to learn from
  • It’s vastly different if you share something people learn, or if you put out because you need to.
  • you have two options: either
  • David shares that the philosophy of out-teaching the competition is in their DNA.
• most bigger unicorn companies, their approaches don;t apply to many companies.
  • But what Basecamp shares is reaching many more as there are just more companies that can relay to what they are saying — basically in the same shoes
• basically, they love sharing it even though it’s not perfect. it’s Learn in Public
• they don’t like content marketing. Because they have to push stuff on a schedule. Basecamp doesn’t share if they don’t have anything to say
  • also, sometimes people listen to David Heinemeier Hansson (DHH) and Jason Fried and sign up 10 years later. How can you justify this? That applies a lot to how we write (Writing) at Airbyte.
  • Why you won’t normally find the ‘good stuff’ in content marketing.
• You can either buy someone’s attention or you can earn it. David Heinemeier Hansson (DHH)
  • Now, on the bigger point though, this is actually good for business in the sense that you can either buy someone’s attention or you can earn it.
  • … it’s just so much deeper.
  • you put good stuff into the universe
  • it’s a source of energy
    • And I would do it whether there was a return or not a return.
  • old adage that if you really wanna learn something, you should try teaching it
  • Sharing is caring

See Trust.

Origin: Out-Teach Your Competition - Rework (podcast) | Listen Notes
References:
Created 2022-11-17