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Out-Teach Your Competition
Sparked On Writing .
# Notes
- we don’t share when others don’t have something to learn from
- It’s vastly different if you share something people learn, or if you put out because you need to.
- you have two options: either
- David shares that the philosophy of out-teaching the competition is in their DNA.
- most bigger unicorn companies, their approaches don;t apply to many companies.
- But what Basecamp shares is reaching many more as there are just more companies that can relay to what they are saying โ basically in the same shoes
- basically, they love sharing it even though it’s not perfect. it’s Learn in Public
- they don’t like content marketing. Because they have to push stuff on a schedule. Basecamp doesn’t share if they don’t have anything to say
- also, sometimes people listen to David Heinemeier Hansson (DHH) and Jason Fried and sign up 10 years later. How can you justify this? That applies a lot to how we write (Writing) at Airbyte.
- Why you wonโt normally find the ‘good stuff’ in content marketing.
- You can either buy someone’s attention or you can earn it. David Heinemeier Hansson (DHH)
- Now, on the bigger point though, this is actually good for business in the sense that you can either buy someone’s attention or you can earn it.
- … it’s just so much deeper.
- you put good stuff into the universe
- it’s a source of energy
- And I would do it whether there was a return or not a return.
- old adage that if you really wanna learn something, you should try teaching it
- Sharing is caring
# Trust
See Trust.
Origin:
Out-Teach Your Competition - Rework (podcast) | Listen Notes
References:
Created 2022-11-17