Marketing

Marketing is a way of transporting enthusiasm. Jason Fried, more

It can be either good or bad enthusiasm, but usually, it is contagious & refreshing. Curated or manufactured (fake) enthusiasm no longer works well. Real enthusiasm is coming back. Authenticity, genuine, especially with AI..

Confidence works well paired with enthusiasm.

Origin: Jason Fried on It Started with a Blog – REWORK - YouTube
References: Will AI Replace Human Thinking, 1000 True Fans