Death of the Follower - Social Media

Basically all Social Media Algorithms have changed, that you can’t reach your followers anymore. It started with TikTok, but with latest LinkedIn updates, it’s the same there, and on YouTube it’s the same, see e.g. Andreas Kretz who has over 100k followers.

Jack Conte explains it so well, and created Patreon therefore. His Death of the Follower & the Future of Creativity on the Web talk at SXSW 2024 Keynote - the AI Highlights from YouTube:

AI Summary:

• The internet has evolved from Web 1.0 (read-only) to Web 2.0 (interactive) and is now potentially entering a new phase where the concept of the follower is weakening.
• The speaker started making music and videos in 2007, leveraging Web 2.0 platforms like YouTube to reach an audience.
• The “subscribe” button was foundational in Web 2.0, enabling creators to build a following around their work.
• Kevin Kelly’s concept of “1000 True Fans” emphasizes the importance of a core group of dedicated fans who support creators through purchases and engagement.
• Social media algorithms and platforms like TikTok prioritize engagement and attention, potentially breaking the direct connection between creators and their followers.
• The speaker expresses concern about the “death of the follower” and the challenges creators face in reaching their audience and building community.
• Patreon is evolving from a membership platform to a comprehensive platform focusing on media, community, and business, aiming to strengthen direct-to-fan connections.
• Patreon’s new features include community spaces, commerce tools, free membership options, and live experiences through the acquisition of Moment, all designed to foster deeper fan engagement.
• Creators should invest in true fans, make beautiful things that resonate with them, and stay true to their artistic vision and goals.
• The speaker emphasizes the importance of knowing what you want as an artist and not letting external metrics or algorithms dictate your creative output.

Origin: Jack Conte on Death of the Follower & the Future of Creativity on the Web with Jack Conte | SXSW 2024 Keynote - YouTube
References: Social Media Addiction, Stolen Focus- Why You Can’t Pay Attention (Johann Hari), Birth of the Followers
Created 2025-05-22